فاعلية الترجمة اإلشهارية في التسويق الالكتروني -شعارات آيفون الاشهارية أنموذجا

Abstract

This study aims to analyze the effectiveness of advertising translation in supporting electonic marketing stategies, using iPhone slogans as a pratical model. It focuses on how these slogans are translated into Arabic while taking into account cultural and semantic aspects to maintain their persuasive effect. Advertising translation plays a key role in adapting marketing message across different linguistic and cultural contexts.