فاعلية الترجمة اإلشهارية في التسويق الالكتروني -شعارات آيفون الاشهارية أنموذجا
| dc.contributor.author | أحلام بن مصطفى | |
| dc.date.accessioned | 2026-03-09T10:46:33Z | |
| dc.date.available | 2026-03-09T10:46:33Z | |
| dc.date.issued | 2026-03-09 | |
| dc.description.abstract | This study aims to analyze the effectiveness of advertising translation in supporting electonic marketing stategies, using iPhone slogans as a pratical model. It focuses on how these slogans are translated into Arabic while taking into account cultural and semantic aspects to maintain their persuasive effect. Advertising translation plays a key role in adapting marketing message across different linguistic and cultural contexts. | |
| dc.identifier.uri | https://dspace.univ-tlemcen.dz/handle/112/25775 | |
| dc.publisher | ‘University of Tlemcen | |
| dc.subject | advertising translation | |
| dc.subject | electronic marketing | |
| dc.subject | marketing slogan | |
| dc.title | فاعلية الترجمة اإلشهارية في التسويق الالكتروني -شعارات آيفون الاشهارية أنموذجا | |
| dc.type | Thesis |
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