إشكالية الترجمة في الخطاب الإشهاري سيارات شفروليه-أنموذجا

Abstract

This study aims to identify the problematic aspects oftranslating advertising discourse in chevrolet carsand to analyze some of its slogans from a ciriticalprespective in order to identify the most important methods and strategies used bythe Companyin translating advertising slogans from english to Arabic and to identifythe most important difficulties faced by the specialized translator and the skills that should be required in the specialized translator especially in the field of advertising and advertising translation .