دور الترجمة في انجاح مبيعات الألعاب الألكترونية منصة (ستيم) نموذجا

Abstract

This thesis highlights the importance of specialized translation, particularly in the economic and commercial fields, in supporting the digital marketing strategies of video game websites, using the Steam platform as a case of study The study concludes that translation goes beyond linguistic transfer, it is a powerful tool to attract consumers and boost sales by adapting content to different cultures. The results confirm that professional translation contributes to the global success of games sales in the digital platforms.