دور التكييف السمعي البصري يف نقل الومضات الاشهارية - دراسة تحليلية مقارنة

Abstract

Audiovisual adaptation is a delicate and sensitive translation strategy as it takes into account both the linguistic and semiotic level in line with the characteristics of the target audience and its culture. This is what we addressed in this study by focusing on the audiovisual advertising, and it has shown us that it may sometimes be necessary to move away from the original and create new content that achieves the same effect as the original content