نموذجا ــ The Ordinary تقنيات ترجمة الخطاب التسويقي في المنتجات التجميلية ــ علامة

Abstract

Advertising translation focuses on conveying marketing messages with the aim of promoting the product and attracting the consumer, while preserving the original advertising character of the product. This includes the use of persuasive language and marketing slogans that suit different cultures. This study aims to translate the special elements of the brand from English to Arabic and highlight the translation techniques and methods used in translating products.