Persuasive Language Use of Online Advertising in Algeria: The Case of Tlemcen Community.

Abstract

This research work aims to explore the attitudes Algerians have towards the use of language in online advertising, more specifically, the use of persuasive linguistic and rhetorical techniques. It also aims to shed light on the development of language use in online advertising over the years. This research work uses the questionnaire, the interview and a corpus of ads to gather its data. The results revealed that Algerians on average prefer the use Algerian Arabic dialect and modern standard Arabic and that rhymes and logos were the most common and persuasive linguistic and rhetorical techniques.