ترجمة الإشهار التجاري وفعل التثاقف )بين اللغتين الإنجليزية والعربية(

Abstract

The translation of advertising discourse is a form of indirect dialogue between two different cultures, in which the translator, as a linguistic mediator, transfers texts and advertising discourses from the source language to the target language, by transferring messages carried by a text from one language to another, in order to influence the consumer recipient.