The Language of Advertising and Its Role in Consumer Persuasion: A Linguistic Analysis of Algerian Online Advertising

Abstract

This study examines how consumers' language attitudes shape Algerian advertising, emphasizing code-switching and code-mixing. It finds that language associations influence how ads are perceived, with Algerian Arabic and Modern Standard Arabic being preferred. However, English is increasingly used for online marketing, appealing to younger and global audiences. The research suggests that strategic language use enhances the effectiveness of advertisements, highlighting the need for further exploration into the growing role of English in Algerian advertising