The Impact of Media on Consumption: The Integration of The American Cookies in The Algerian Society (The Cookie Garden)

Abstract

This research explores the connection between, media influences and costumer behaviour, with a focus on the growing popularity of American cookies in Algerian society. The study aims to demonstrate how various forms of media, affect awareness, preferences and purchasing decisions. The findings demonstrate, that media not only shapes perceptions of taste and quality but also effects accessibility through demand, contributing to the subtle integration of foreign products into local markets altering the local consumption patterns. Ultimately, this research looks into the interplay between media exposure and consumer choice, highlighting the importance of strategic marketing, product adaptation, and consumer engagement for businesses seeking to succeed in culturally diverse markets. In addition, inspired by these insights the founder of The Cookie Garden developed a comprehensive Business Model Canvas, to highlight the innovative aspect of the business.