Investigating the Use of Linguistic Devices in Television Advertisements: Case of Algerian Advertisements

Abstract

The present research work aims at investigating the linguistic devices of television advertisements particularly regarding the Algerian context. To do so, the research focused on identifying the most frequently used linguistic devices along with the main reason for their presence as well as their overall effectiveness. The researcher relied on the use of a mixed method approach, employing an online questionnaire along with a semi-structured interview to collect data. The investigator could conclude that within the Algerian context, Algerian television advertisements rely on the use of rhyme as a linguistic device that would ensure the memorability of the advertisement. However, the Algerian community does not rely on appealing linguistic devices to make a buying decision.