Printiny: the depth of printing – indirectly shaping consumer minds through symbols

Abstract

This research explores the connection between consumer culture and symbolism, examining how these elements intertwine to influence consumer financial behavior and design preferences. Through the lens of marketing, advertising, and mass media, this study sheds light on the role of symbols in contemporary phenomena such as pop art and popular culture. In addition, Inspired by these insights, the founders of Printiny, Saidani Aya Malak and Merzouk Sihem, developed a comprehensive business model canvas. This model details the value proposition, customer segments, consumer relationships, distribution channels, key partnerships, key activities, key resources, cost structure, and revenue streams of the business. The study not only enhances the understanding of consumer culture and symbolism but also provides practical applications for creating effective business strategies in the print media industry. Hence, Printiny is a forward-thinking startup that aims to revolutionize the print media industry by leveraging the power of symbolism and consumer culture. The company offers unique and customizable printed products to its target customer segments, including art enthusiasts and businesses, emphasizing on bulding strong customer relationships.