THE IMPACT OF LANGUAGE ON THE EMOTIONAL EXPERIENCES OF TOURISTS

Abstract

This dissertation delves into the profound influence of language on tourists' emotional journeys. Language emerges as a potent tool for bridging cultural divides, fostering empathy, and kindling a sense of belonging. Its role in marketing, employing evocative and personalized language, heightens emotional resonance. Intelligent suggestions for the future call for language diversity recognition, technology integration, and culturally sensitive guides. In conclusion, the study uncovers language's pivotal role in crafting memorable and emotionally enriching tourist experiences, calling for industry-wide adaptation.