Integrating a Process-Genre Approach in Teaching Business Writing: Case of Third-Year Management Students at Djillali Liabes University – Sidi Bel Abbes

Abstract

The present research aims to offer empirical evidence of the results of the implementation and integration of the process-genre aproach in teaching business writing to third-year Management students at Djillali Liabes University – Sidi Bel Abbes. The main purpose of the writing activities adapting the process-genre oriented approach is to help Management students to explore the social relationship between the reader and the writer in order to come up with the key grammatical and rhetorical features used to express specific functions, and appropriate language use or specific lexicon which they want to communicate to their readers that is writing for a specific audience as well as offering them a cooperative learning environment (teacher guidance, group work) in order to improve their business writing skills by not only learning from the teacher but also from sharing their written products and learning from their peers.