Teaching Specialized Business Vocabulary through the Communicative Approach The Case Study of the Tlemcen “Gulf Bank” Employees.

Abstract

The aim of this research is to show the importance of specialized business vocabulary for the Algeria Gulf Banc employees in Tlemcen to avoid misunderstanding and breakdowns when communicating in a business context. From the needs identification and analysis, it has been shown that the majority of the employees need to learn English as they also suffer from the lack of specialized business vocabulary. Accordingly, some suggestions have been proposed in order to improve the teaching of Business English in Algeria. In addition, the design of a sample syllabus based on the communicative approach has been designed. Its aim is to enable AGB employees learn English communicatively and acquire specialized business vocabulary by employing it in different situations similar to their occupations.