Mise en mur et mise en discours du biplurilinguisme et de la question identitaire dans le paysage linguistique urbain des villes algériennes

Abstract

Now days, it’s beyond dispute that the Algerian towns are changing very fast: they are larger, more concentrated and more organized. The real estate is being prosperous and the number of the city-dwellers is swarming up. The main remark that we can advance is that the urban advertising billboards are highly concentrated. It shows a very important variety of languages, specially the foreign ones like Spanish and English. The purpose of this paper is to study how the several languages are articulated through the urban advertising billboards in Algeria and how serious it could reflect the Algerian daily speaking and enentually, how it highlights the Algerian identity.