التقنيات المستعملة في ترجمة الشعار التسويقي– منتجات التجميل أنموذجا

Abstract

Advertising translation aims to marketproducts on both a global and local scale, with the goal of attracting a largernumber of customersregardless of theirlanguages and achieving the purchasingprocesswhilepreserving the essence of the advertising message and generatingprofits.Similarly, translators of advertising slogans seek to achieve the effectiveness of the advertising message despite cultural and linguisticdifficulties and obstacles. They face the challenge of adapting the advertising message according to the language and culture of the receiving audience.