Promoting the Writing Skill of Business Students through Blended Learning: the Case of First Year Master Students, University of Tlemcen

Abstract

The present dissertation was undertaken with Banking and Finance Master One students at Abou Bekr Belkaid University of Tlemcen to promote the writing skill using blended learning. Therefore, the study undergoes four steps: first, to describe the teaching and learning situation for Master -one Banking and Finance learners; second, to conduct a Needs Identification Analysis of the EBE students. The third step involves the elaboration of a task based writing EBE Blended course and then after, this model course has been launched through the hybrid teaching method. The last step consists to evaluate the course and come out with recommendations. Therefore, a blended course was put forward following the task based approach. Moreover, the COVID 19 pandemic has turned it to a must to use digital platform as a result to the government’ safety restrictions. The post treatment interview revealed that the blended course has permitted to raise the EBE/ESP learners’ writing ability and the task fulfillment in general.