ترجمة الومضات الإشهارية ودورها في تسويق المنتجات الغذائية-الشركات العالمية نموذجا

Abstract

Advertising translation aims to market the products of international and local companies, to attract the greatest number of consumers, to convince them of the buying process and influence them. Business and brands use translation to market their products successfully and effectively, delivering flash advertisements in different languages to maintain the basic function of the advertisement and its main purpose. The success of translating these flashes depends on the extent to which the impact on the target viewer is achieved. The advertising translator works to achieve the main objective of advertising, which is the success of the advertising message, despite the difficulties and cultural and linguistic obstacles encountered during its translation.