أحلام بن مصطفى2026-03-092026-03-092026-03-09https://dspace.univ-tlemcen.dz/handle/112/25775This study aims to analyze the effectiveness of advertising translation in supporting electonic marketing stategies, using iPhone slogans as a pratical model. It focuses on how these slogans are translated into Arabic while taking into account cultural and semantic aspects to maintain their persuasive effect. Advertising translation plays a key role in adapting marketing message across different linguistic and cultural contexts.advertising translationelectronic marketingmarketing sloganThesis