بلطرش, الحاجبن سنوسي, مروان2023-05-222023-05-222023-05-22https://dspace.univ-tlemcen.dz/handle/112/20482The translation of advertising discourse is a form of indirect dialogue between two different cultures, in which the translator, as a linguistic mediator, transfers texts and advertising discourses from the source language to the target language, by transferring messages carried by a text from one language to another, in order to influence the consumer recipient.arTranslation, publicity discourse, acculturation, recipient.Thesis