Zemri, Amel2014-02-192014-02-192014-02-19https://dspace.univ-tlemcen.dz/handle/112/4138This piece of work aims at analyzing the outcome phenomena of contact linguistics that affect the language of press advertising .Thus; the various linguistic phenomena are interrelated. The main targeted issues are diglossia; bilingualism and code switching in printed Algerian newspapers. The dialectal forms are not ignored in press advertising but they are even mixed with French and English. Moreover, the Algerian copywriters developed a range of strategies to create innovative adv. However, they still guard the frame by respecting the chief rules that govern an ordinary language system .enLanguages in contact - ad - code Switching - the Algerian societThesis