بن عيسى, مريم2025-01-212025-01-212025-01-21https://dspace.univ-tlemcen.dz/handle/112/24278This study aims to analyze what happens on social media, particularly Instagram, and understand its cultural impact. The study includes an analysis of the linguistic content in posts, videos, and conversations, using ethnographic research methodology to observe user interactions and gather their opinions. It also extracts neologisms and common abbreviations, and studies the strategy of videos that influence and are influenced by popular culture, where they have evolved and formed a new fluid and dynamic language that has enhanced interaction among digital world activists.Social media, Instagram, neologisms, abbreviations, the ethnographic research, analysis.Thesis